01
The brief and why the expo matters
What the tender asks for, and what changed in August
The tender gives the expo one line. Under Venue Overlays, clause (m) says: “Sports conclave/expo shall be part of the BRICS Games 2026 and overlays requirement provision for the same to be catered.” It says nothing about size, format, who exhibits, who pays or who sells stalls. This document fills that gap.
| Item | What the RFP says |
|---|---|
| Event | BRICS Traditional & Indigenous Sports 2026, a demonstration Games |
| Client | Sports Authority of Gujarat (Sports, Youth & Cultural Activities Dept) |
| Venue | Veer Savarkar Sports Complex. The tender notice says Ahmedabad; the Ceremonies section says Gandhinagar. Confirm with SAG. |
| Days | Pre-competition 10–11 Oct, competition 12 Oct, post-competition 13 Oct 2026 |
| Format | One stage, three sports per country, up to 10 countries, 30-minute demo slots in the show flow |
| People | 450 athletes and 60 officials a day; venue catering for 510 plus 200 officials and volunteers |
| Money | Estimated cost ₹5 Cr (without GST); QCBS 70:30 (70% technical, 30% price) |
| Pitch | Technical presentation, 40 marks: approach 10, execution plan 10, distinctive strengths and innovation 5 |
Why a worked-out expo plan scores
The 40-mark presentation rewards approach, execution and innovation. A clear expo plan with named exhibitors, a floor model and a lead-to-deal flow earns marks in all three, because no other bidder will have more than the one line from clause (m).
What changed in August 2026
- The BRICS Sports Ministers' joint declaration (Visakhapatnam, 23 Aug 2026) describes the Ahmedabad Games as “a non-competitive and culturally focused initiative”. Ten countries attended: Brazil, Russia, India, China, South Africa, Egypt, Ethiopia, Indonesia, UAE and Iran. (ANI)
- The same meeting welcomed India's proposal for a BRICS Sports Manufacturing Conclave in Udaipur, November 2026, for manufacturers, exporters, investors, SMEs, start-ups and research bodies. (IndiasNews)
- It also set up a Working Group on Sports Technology and committed to para-sport and women's participation. Dr Mandaviya's pitch: “Make in India, Play in India and Grow with India.” (Asianet Newsable)
- Ahmedabad was confirmed as host of the 2030 Commonwealth Games on 26 Nov 2025, with 15 to 17 sports. Surfaces, equipment and venue-tech firms now have tenders to chase in this city. (SportsPro)
- India holds the BRICS chair in 2026. (BRICS India 2026 official site)
Showcase in Ahmedabad. Deals in Udaipur.
The Games have one competition day. A trade fair needs buyers and time. A one-day heritage event has crowds, ministers and cameras. So the expo does three jobs: it puts BRICS traditional sports and their makers in front of delegations and media; it shows India's sports supply base to buyers and to the 2030 Commonwealth Games pipeline; and it captures qualified leads and hands them to the Udaipur conclave as pre-booked meetings.
Terms used in this document
- Overlay
- Everything temporary added to a venue for an event: hangars, stands, barriers, signs. Like putting up a wedding pandal on an empty ground.
- Shell scheme (S1)
- The basic 3 × 3 m booth the organiser builds. The exhibitor only brings products, like renting a furnished room.
- Corner, peninsula, island
- A stand open to walkways on 2, 3 or 4 sides. More open sides means more people can walk in.
- Build form (S1–S14)
- The physical type of stall, from the 14 forms in our SFI recce model.
- Hosted pavilion
- A free, organiser-built space for a government or federation, given in return for demos, content and delegation hosting.
- Matchmaking
- Pre-booked 20-minute meetings between a buyer and a seller at a numbered table.
- Lead retrieval
- The exhibitor scans a visitor's badge QR to save the contact.
- IF
- International federation: the world body of a sport, such as World Athletics.
- ATA Carnet
- A customs pass for goods brought in for an expo and taken back out.
02
What SportAccord teaches
The world's federation marketplace, and what its floor looks like
SportAccord is the yearly meeting point of the Olympic and non-Olympic international federations, the IOC, host cities and the sports business. Birmingham 2024 drew 1,700+ attendees from 65 countries and was called “the busiest SportAccord exhibition ever”. (2024 recap, Convention overview) The next Convention is in Baku, 9–13 May 2027, after the 2026 edition was postponed. (SportAccord)
| Group | Count | Exhibitors at Birmingham 2024 |
|---|---|---|
| Cities, regions and event agencies | 14 | Berlin; Birmingham & West Midlands; Edmonton; EventScotland; Greater Birmingham CVB; Lausanne Olympic Capital; Manchester; New Zealand Major Events; Sport Event Denmark; Sport in Coventry; Sport Liverpool; Taipei City; Tokyo Metropolitan Government; Tourism & Events Queensland |
| National sports agencies | 4 | UK Sport; Swiss Federal Office of Sport (FOSPO); Japan Sport Council; Sports Authority of Thailand |
| International federations | 10 | CSIT; I.S.T.A.A.; International Camel Racing Federation; International Kurash Association; International Practical Shooting Confederation; International Roll Ball Federation; International Throwball Federation; International Union of Kettlebell Lifting; International Wushu Federation; Union Européenne de Cyclisme |
| Multi-sport and inclusion bodies | 5 | ANOC; Islamic Solidarity Sports Association; Special Olympics; IWG Women & Sport; Sporting Equals |
| Event services and technology | 10 | DB Schenker (logistics); Marsh (insurance); WIZ-TEAM (games management); OnePlan and Iventis (event planning software); Trivandi (overlays and fan experience); Podium Analytics (injury data); Redtorch (consulting); Story10; MIH Major Events |
| Venues | 1 | Gloria |
The pattern holds over time. At Bangkok 2018, over 75% of exhibitors were federations, organising committees and cities, and the few companies present sold event services: Connor Sport Court, DB Schenker, Marsh, Rider Levett Bucknall, Gracenote. (Around the Rings) SportAccord's floor is a hosting and rights marketplace. Product brands are rare.
The conference runs in themed tracks: Plenary, HealthAccord, CityAccord, LawAccord and MediaAccord, covering sustainability, technology, fan engagement, new event models, governance, esports and athlete wellbeing. (Meet Birmingham) The October 2026 Forum in Lausanne adds a City Forum that pairs host destinations with federations, and lets federations bring their own commercial partners. (SportAccord)
Six lessons for Ahmedabad
- Host cities are the biggest exhibitor group. Give Amdavad 2030, Gujarat Tourism and other Indian host cities a host-city row, and invite Kazan, host of the 2024 BRICS Games.
- Traditional and non-Olympic federations pay to be seen. Roll Ball (an Indian-origin sport), Throwball, Kurash, Wushu and Camel Racing all exhibited in 2024. The Camel Racing Federation came to promote “a major part of our local culture”. (Arab News) The Heritage Arena gives these bodies a home.
- Event-services firms follow the Games calendar. Logistics, insurance, accreditation, planning software and overlays. Our tender already buys all of these, so the suppliers have a reason to exhibit.
- The event can be its own tech showcase. WIZ-TEAM ran registration, arrivals, accreditation, accommodation and the delegate app at SportAccord 2024. (SportBusiness) We can run our accreditation and ACT stack live and show it on the floor.
- Inclusion bodies get floor space. Special Olympics, IWG Women & Sport and Sporting Equals all exhibited. This matches the BRICS declaration and the gaps in our SFI recce.
- Structured meetings beat walk-ups. CityAccord and the new City Forum pair cities with federations. Our matchmaking tables do the same for buyers and suppliers.
03
What our SFI recce showed
TOI Sports for India Expo, Hall 14, Bharat Mandapam, 30 Jul 2026
Our recce of the TOI Sports for India (SFI) Expo produced a 14-page visit report, a 65-row exhibitor contact sheet and 98 photographs. We rebuilt that floor as a model of 8 zones, 49 stall types and 14 build forms. (Summit Stall Architecture)
The finding that drives the floor plan
26 of 65 exhibitors, 40% of the floor, sold surfaces, flooring, turf, seating, polymers or venue construction. Sports technology, which gets most of the attention, had 11. Floor space should follow what actually exhibits.
| What we saw at SFI | What it caused | What we change |
|---|---|---|
| Eleven tech exhibitors could not explain migration from SAI/NSRS, KIRTI or HPC | Every platform proposed would become a fresh data silo | Data Integration Clinic — neutral sandbox where migration is proved live before purchase |
| Twenty-six of sixty-five exhibitors sold surfaces, structures or venue systems | The dominant commercial block had no dedicated circulation or sample handling | Build given its own quarter, wide aisles and a walk-on Surface Sample Gallery |
| Suppliers displayed physical samples; visitors compared materials by touch | The strongest selling mechanic on the floor, but improvised stand by stand | Formalised as build form S7 — a shared organiser-built sample bay |
| Follow-up left to brochures and business cards, chased within 30 days | High-intent meetings deferred to email and mostly lost | Buyer–Seller Matchmaking Tables — meetings pre-matched and held on the floor |
| Seven states and one university exhibited, in scattered positions | No comparison possible; delegations could not be routed efficiently | A single civic quarter with one shared data template across state pavilions |
| Women's empowerment carried a panel but no exhibition presence | Discussed on stage, invisible on the floor | Women in Sport Collective — shared anchor pavilion with rotating hosts |
| No para-sport or adaptive equipment presence recorded | Accessibility left to the exhibitor manual | Para-Sport & Inclusion Pavilion, setting the floor-wide access standard |
| No venue lighting, scoreboard or broadcast-AV suppliers recorded | A venue cannot be commissioned without them | Lighting, Scoreboards & Venue AV, in a darkened bay |
| Sampling and activation crowds blocked single-width aisles | Neighbouring stands lost frontage to another brand's queue | Sampling Counter S10 sited on wide cross-aisles with a 2 m buffer |
| QR-to-badge accreditation with a sponsor-branded printer | Fast, low-friction and the sponsor's highest-frequency impression | Retained as the Z0 spine, with delegation and media handling added |
| 55 vendor entries against a stated 45+ stalls; RayZon listed twice | No canonical category model, so exhibitors were double-counted | One stall type, one zone — duplicates resolve at the taxonomy, not the list |
What carries into Ahmedabad
- Build stays the largest commercial zone, with wide aisles and a walk-on Surface Sample Gallery.
- A Data Integration Clinic where tech vendors prove they can import NSRS, KIRTI or HPC records before anyone buys.
- Matchmaking tables so meetings happen on the floor, not three weeks later by email.
- One civic quarter for states and cities, with a shared data template so their claims can be compared.
- The three SFI gaps become zones: lighting and venue AV, para-sport and inclusion, and the data clinic.
- Sampling counters sit on cross-aisles with a 2 m buffer, so a queue never blocks a neighbour.
- The QR-to-badge arrival flow stays as the spine, with a sponsor-branded print pod.
04
The corrected Expo Matrix
Your six-block draft, fixed and extended to ten zones
The draft matrix is a good start. It has one duplicate, one misplaced brand and one spelling error, and it misses the zones that make this expo about BRICS and traditional sport.
- Sports Equipment appears twice. The green block (Shiv-Naresh, Performax, Six5Six) is apparel. It becomes Wear & Merch.
- Technosport sits under Health & Fitness, but it sells apparel. It moves to Wear & Merch.
- “Infrastructre” is misspelt. The block becomes Build, matching the recce model.
- Government Showcase becomes Govern & Host, adding the 2030 host-city team, states, universities, leagues and investment desks.
- Four zones are added: Heritage Arena, Play & Include, Connect, and Arrival.
05
New exhibitor types to add
Twelve categories that were not on the SFI floor or in the draft matrix
Each of these comes from something concrete: a line in the RFP, a commitment in the BRICS declaration, an exhibitor group at SportAccord, or a gap in our SFI recce. (2024 BRICS Games, UNESCO Traditional Sports and Games)
| New type | Why it belongs | What it gives the expo | Examples | Evidence |
|---|---|---|---|---|
| BRICS country pavilions and traditional-sport federations | The Games are about traditional sport, and 10 countries attended the ministers' meet | Delegations get a reason to walk the floor after their demo slot | Country pavilions; International Wushu Federation; International Kurash Association; Camel Racing Federation | Declaration; SportAccord 2024 |
| Traditional-kit makers | Every demo needs mats, poles, sticks and balls, and India's clusters make them | Buyers can order the kit they just watched in use | Meerut and Jalandhar mat and pole makers; Marathon (sepak takraw balls) | Recce model; prospect |
| Heritage crafts and souvenirs | The RFP buys souvenirs, commemorative medals, lapel pins and plaques | A gifting counter for delegations and income for artisans | Tribes India (TRIFED); Garvi Gurjari; Khadi India; India Government Mint | RFP |
| Digital heritage and archive tech | The RFP's media goal is to “document, and archive traditional sports, including a shared inventory” | Every demo is filmed and motion-captured into the archive | Tagbin; UNESCO Traditional Sports & Games; TAFISA | RFP; UNESCO |
| Host-city and sports-tourism marketplace | The largest group at SportAccord; Ahmedabad is the 2030 CWG host | Cities meet federations and event owners | Amdavad 2030 host team; Gujarat Tourism; Kazan | SportAccord 2024; CWG |
| Games-services technology | The RFP needs QR accreditation, location-based meal scans, GPS fleet tracking, a control room, CCTV and live dashboards | A working demo of the Games' own operations | WIZ-TEAM model; Zebra; Evolis; Matrix Comsec; MapmyIndia | RFP; SportAccord 2024 |
| Lighting, scoreboards and broadcast AV | Absent at SFI; the RFP needs lux levels that meet broadcast needs | A darkened bay fills a known gap | Signify; Havells; Swiss Timing; Absen | Recce gap; RFP |
| Para-sport and inclusion | Absent at SFI; the BRICS declaration commits to para-sport and women | Sets the access standard for the whole floor | Paralympic Committee of India; Special Olympics Bharat; Ottobock | Recce gap; declaration |
| Manufacturing investment and cluster desk | Sports Goods Manufacturing Clusters scheme; Udaipur conclave in November | Turns visitors into Udaipur meetings | SGEPC; iNDEXTb; GIDC; Invest India; Meerut and Jalandhar pavilions | Ministers' meet |
| Event services: logistics, insurance, overlays | They exhibit at SportAccord; the RFP needs ₹5 Cr third-party cover and hangars | Service partners for other states and federations | DB Schenker; Marsh; Blue Dart; Losberger De Boer; Lallooji & Sons | SportAccord; RFP |
| Sustainability and circular venues | A SportAccord theme; the RFP bans single-use plastic and wants segregated waste | Green credentials for the Games | Recykal; Jakson (solar-hybrid power) | RFP |
| Phygital sport and esports | The 2024 BRICS Games in Kazan included phygital basketball and football | Keeps a youth crowd busy between demo slots | Nodwin Gaming; Skyesports | BRICS Games 2024 |
06
Floor model
Ten zones, weighted by what exhibits and what the Games are about
These are planning figures to shape the conversation with SAG. They are not quotations, and they need checking against the venue's hall size, floor loading and rigging limits. The model holds 135 exhibitor units: 122 stands, 12 start-up pods and one 12-strip sample gallery. Net floor is about 6,217 m²; with 1.75× for aisles and circulation, plan for about 10,900 m² gross.
The interactive floor plan is at the top of this page: go to the plan.
| Zone | What it holds | Net m² | Share | Units | Build forms |
|---|---|---|---|---|---|
| Z0 Arrival & Accreditation | Register, badge, route by intent. Title-partner branded. | 152 | 2.4% | organiser | S11, S12, S14 |
| Z1 Heritage Arena | BRICS traditional & indigenous sports: live mat, country pavilions, makers, archive. | 1,434 | 23.1% | 22 | S1, S4, S6 |
| Z2 Build | Surfaces, turf, tracks, seating, overlays, lighting, aquatics, power. | 1,124 | 18.1% | 24 | S1, S3, S4, S5, S7, S8 |
| Z3 Equip | Equipment manufacturers and MSME clusters; the Make in India floor. | 588 | 9.5% | 19 | S1, S3, S4, S5, S6, S9 |
| Z4 Wear & Merch | Apparel, footwear, licensed merch, souvenirs and heritage crafts. | 342 | 5.5% | 19 | S1, S3, S4 |
| Z5 Perform | Fitness, sports science, recovery, nutrition, hydration. | 267 | 4.3% | 15 | S1, S10, S11, S3, S4, S9 |
| Z6 Data & Tech | Officiating, athlete data, games-services tech, fan tech, drones, immersive. | 280 | 4.5% | 21 | S11, S12, S3, S4 |
| Z7 Govern & Host | SAG, MYAS/SAI, Amdavad 2030, states, universities, leagues, investment desks. | 702 | 11.3% | 11 | S3, S4, S6 |
| Z8 Play & Include | Para-sport, women in sport, schools, community try-outs. | 349 | 5.6% | 4 | S1, S6, S8 |
| Z9 Connect | Conclave stage, masterclass, matchmaking, investor lounge, media, services. | 979 | 15.7% | organiser | S1, S14 |
Layout rules
- Heritage Arena sits at the centre. Delegations move from their demo slot straight to their country pavilion.
- Build gets aisles of at least 4 m for pallets and early build access for seating banks and courts.
- Govern & Host lines the protocol route from the delegation entrance to the conclave stage.
- Start-up pods sit on the walking line between Data & Tech and the investor lounge.
- Sampling counters sit on cross-aisles with a 2 m buffer.
- Every stand is step-free, with at least 1,200 mm clear aisles. The para-sport pavilion publishes this standard.
- A practical split: Hall A (trade floor) in German hangars; Hall B (Heritage Arena and Connect) in the complex's indoor hall if it has one; open plots outside for padel, climbing and try-outs.
07
Brand and exhibitor universe
310 prospects across four origin groups, tiered two ways
The list holds 310 prospects: 234 brands and vendors, and 76 governments, federations and country pavilions. It covers the four groups you chose: Indian brands and makers (192), global brands active in India (58), BRICS-nation brands and bodies (42), and Indian traditional-sport bodies and makers (18). The evidence column says why each one is on the list.
| Likelihood | Count | Meaning |
|---|---|---|
| Anchor | 28 | Host bodies, Gujarat-based firms with sports spend, and brands already on your Expo Matrix |
| Likely | 122 | Exhibited at SFI 2026, or has a direct Games or RFP link |
| Target | 108 | Clear fit; needs outreach |
| Stretch | 52 | Global or BRICS-nation brands that need clearance, visas, freight or a strong reason to travel |
| Package | Count | Meaning |
|---|---|---|
| Title Partner | 3 | One slot; the three here are the shortlist |
| Zone Partner | 9 | Names one zone |
| Official Supplier | 20 | Category-exclusive supplier to the Games, in cash or kind |
| Exhibitor | 186 | Buys a stall package |
| Start-up | 8 | Rotating half-day pod |
| Media Partner | 8 | Media centre desk and coverage |
| Hosted | 76 | Government, federation or country pavilion, organiser-built |
Title partner shortlist
- Amul (GCMMF, Anand). Gujarat's own brand, already sampling at SFI, and a natural fit for athlete nutrition.
- Adani Sportsline (Ahmedabad). Runs the Gujarat Giants teams and was the IOA's principal sponsor for Paris 2024. (ThePrint)
- Reliance Foundation. Built India House with the IOA at Paris 2024 and has the scale for a title role. (Around the Rings)
Zone partner shortlist
- Build: TransStadia (Ahmedabad) or L&T (built Narendra Modi Stadium).
- Equip: Decathlon, which also pulls public footfall.
- Data & Tech: Reliance Jio, which can also meet the RFP's 100–200 Mbps connectivity needs.
- Govern & Host fan zone: Gujarat Titans, now majority-owned by Ahmedabad's Torrent Group. (Business Today)
- Arrival: IDFC First Bank sponsored the badge printers at SFI; Bank of Baroda (Vadodara) is the Gujarat alternative.
Prospect explorer
| Prospect | Origin | Zone | Type | What they would show | Why they come | Likelihood | Package | Stall | Evidence |
|---|---|---|---|---|---|---|---|---|---|
| IDFC First Bank | Indian brand or maker | Z0 Arrival & Accreditation | Bank / accreditation sponsor | Branded badge-print pods | Sponsored the badge printers at SFI | Likely | Zone Partner | S12 | SFI |
| Amateur Kabaddi Federation of India | Indian traditional sport | Z1 Heritage Arena | National federation | Live kabaddi demo on a match mat; rules walk-through | India's flagship indigenous sport; the demo mat is the floor's crowd magnet | Anchor | Hosted | DEMO | Prospect |
| Kho Kho Federation of India | Indian traditional sport | Z1 Heritage Arena | National federation | Kho-kho demo; World Cup 2025 legacy story | Hosted the first Kho Kho World Cup (Delhi, 2025); ready-made global narrative | Anchor | Hosted | DEMO | Prospect |
| Mallakhamb Federation of India | Indian traditional sport | Z1 Heritage Arena | National federation | Pole and rope mallakhamb, live | The most photographed act in any Indian sports showcase; feeds the RFP's daily media quota | Anchor | Hosted | DEMO | Prospect |
| Yogasana Bharat | Indian traditional sport | Z1 Heritage Arena | National federation | Competitive yogasana demo and judging display | Yogasana is now a medal sport in Khelo India; strong fit with the heritage theme | Anchor | Hosted | DEMO | Prospect |
| Brazil Country Pavilion (Ministry of Sport) | BRICS nation | Z1 Heritage Arena | Government pavilion | Brazil's traditional sports, kit makers and culture | Brazil attended the Aug 2026 BRICS Sports Ministers' meet; pavilion mirrors its demo slot | Likely | Hosted | S6 | Prospect |
| China Country Pavilion (General Administration of Sport) | BRICS nation | Z1 Heritage Arena | Government pavilion | China's traditional sports, kit makers and culture | China attended the Aug 2026 BRICS Sports Ministers' meet; pavilion mirrors its demo slot | Likely | Hosted | S6 | Prospect |
| Egypt Country Pavilion (Ministry of Youth & Sports) | BRICS nation | Z1 Heritage Arena | Government pavilion | Egypt's traditional sports, kit makers and culture | Egypt attended the Aug 2026 BRICS Sports Ministers' meet; pavilion mirrors its demo slot | Likely | Hosted | S6 | Prospect |
| Ethiopia Country Pavilion (Ministry of Culture & Sport) | BRICS nation | Z1 Heritage Arena | Government pavilion | Ethiopia's traditional sports, kit makers and culture | Ethiopia attended the Aug 2026 BRICS Sports Ministers' meet; pavilion mirrors its demo slot | Likely | Hosted | S6 | Prospect |
| Gatka Federation of India | Indian traditional sport | Z1 Heritage Arena | National federation | Gatka (martial art) demonstration | Khelo India Youth Games discipline; visual and ceremonial | Likely | Hosted | DEMO | Prospect |
| Indian Kalaripayattu Federation | Indian traditional sport | Z1 Heritage Arena | National federation | Kalaripayattu forms and traditional weapons | Khelo India Youth Games discipline; one of the oldest martial systems | Likely | Hosted | DEMO | Prospect |
| Indonesia Country Pavilion (Ministry of Youth & Sports) | BRICS nation | Z1 Heritage Arena | Government pavilion | Indonesia's traditional sports, kit makers and culture | Indonesia attended the Aug 2026 BRICS Sports Ministers' meet; pavilion mirrors its demo slot | Likely | Hosted | S6 | Prospect |
| International Roll Ball Federation | Indian traditional sport | Z1 Heritage Arena | International federation | Roll ball development and hosting | Exhibited at SportAccord 2018 and 2024; wants new member nations | Likely | Hosted | S1 | SA24 |
| International Throwball Federation | Indian traditional sport | Z1 Heritage Arena | International federation | Throwball world development | Exhibited at SportAccord 2024 | Likely | Hosted | S1 | SA24 |
| International Wushu Federation | BRICS nation | Z1 Heritage Arena | International federation | Taolu and sanda demo; China's heritage sport | Exhibited at SportAccord 2018 and 2024; wushu featured at the 2024 BRICS Games | Likely | Hosted | S3 | SA24 |
| Iran Country Pavilion (Ministry of Sport & Youth) | BRICS nation | Z1 Heritage Arena | Government pavilion | Iran's traditional sports, kit makers and culture | Iran attended the Aug 2026 BRICS Sports Ministers' meet; pavilion mirrors its demo slot | Likely | Hosted | S6 | Prospect |
| Meerut & Jalandhar mat and pole makers (via SGEPC) | Indian traditional sport | Z1 Heritage Arena | Maker cluster | Kabaddi/kho-kho mats, mallakhamb poles, gatka and silambam sticks | The kit behind the demo mat; buyers can order on the spot | Likely | Exhibitor | S1 | Prospect |
| Roll Ball Federation of India | Indian traditional sport | Z1 Heritage Arena | National federation | Roll ball demo court | Indian-origin sport; its world body exhibits at SportAccord | Likely | Hosted | S3 | SA24 |
| Russia Country Pavilion (Ministry of Sport) | BRICS nation | Z1 Heritage Arena | Government pavilion | Russia's traditional sports, kit makers and culture | Russia attended the Aug 2026 BRICS Sports Ministers' meet; pavilion mirrors its demo slot | Likely | Hosted | S6 | Prospect |
| Silambam Association of India | Indian traditional sport | Z1 Heritage Arena | National federation | Silambam stick-fencing | Tamil Nadu heritage art; short, high-energy demo format | Likely | Hosted | DEMO | Prospect |
| South Africa Country Pavilion (Dept of Sport, Arts & Culture) | BRICS nation | Z1 Heritage Arena | Government pavilion | South Africa's traditional sports, kit makers and culture | South Africa attended the Aug 2026 BRICS Sports Ministers' meet; pavilion mirrors its demo slot | Likely | Hosted | S6 | Prospect |
| Thang-Ta Federation of India | Indian traditional sport | Z1 Heritage Arena | National federation | Manipuri sword-and-spear art | Brings the North-East into the BRICS story | Likely | Hosted | DEMO | Prospect |
| Throwball Federation of India | Indian traditional sport | Z1 Heritage Arena | National federation | Throwball demo | Indian-rooted sport; its world body exhibits at SportAccord | Likely | Hosted | S1 | SA24 |
| UAE Country Pavilion (National sports authority) | BRICS nation | Z1 Heritage Arena | Government pavilion | UAE's traditional sports, kit makers and culture | UAE attended the Aug 2026 BRICS Sports Ministers' meet; pavilion mirrors its demo slot | Likely | Hosted | S6 | Prospect |
| Brazilian Capoeira Confederation | BRICS nation | Z1 Heritage Arena | National federation | Capoeira roda with live berimbau | UNESCO-listed heritage; music plus movement draws crowds | Target | Hosted | DEMO | Prospect |
| CVN Kalari Sangham | Indian traditional sport | Z1 Heritage Arena | Traditional academy | Kalari school, weapons craft and forms | Living lineage; strong content for the documentary and archive | Target | Hosted | S1 | Prospect |
| International Camel Racing Federation | BRICS nation | Z1 Heritage Arena | International federation | Camel racing heritage and robot-jockey tech | Exhibited at SportAccord 2024 to promote an Arab heritage sport | Target | Hosted | S1 | SA24 |
| International Kurash Association | BRICS nation | Z1 Heritage Arena | International federation | Kurash (Uzbek belt wrestling) demo | Exhibited at SportAccord 2024; Uzbekistan is a BRICS partner country | Target | Hosted | S1 | SA24 |
| International Sepaktakraw Federation | BRICS nation | Z1 Heritage Arena | International federation | Sepak takraw demo net | Core sport for Indonesia, Malaysia and Thailand | Target | Hosted | DEMO | Prospect |
| International Shuttlecock (Jianzi) Federation | BRICS nation | Z1 Heritage Arena | International federation | Jianzi (kick shuttlecock) try-out | Cheap, portable, instantly playable Chinese heritage game | Target | Hosted | DEMO | Prospect |
| Jukskei South Africa | BRICS nation | Z1 Heritage Arena | National federation | Jukskei pitch and pegs | South Africa's own indigenous game; easy public try-out | Target | Hosted | DEMO | Prospect |
| PERSILAT (Pencak Silat) | BRICS nation | Z1 Heritage Arena | International federation | Pencak silat forms | Indonesia's UNESCO-listed martial heritage | Target | Hosted | DEMO | Prospect |
| Shree Samarth Vyayam Mandir, Mumbai | Indian traditional sport | Z1 Heritage Arena | Traditional academy | Mallakhamb training pathway and poles | Custodian institution of modern mallakhamb; credibility for the heritage archive | Target | Hosted | S1 | Prospect |
| TAFISA | Indian traditional sport | Z1 Heritage Arena | International body | Traditional Sports & Games programme | Global advocate for traditional games; lends the archive credibility | Target | Hosted | S1 | Prospect |
| Tug of War Federation of India | Indian traditional sport | Z1 Heritage Arena | National federation | Open-to-public tug-of-war lane | Zero-kit crowd participation between demo slots | Target | Hosted | DEMO | Prospect |
| UNESCO (New Delhi Office) | Indian traditional sport | Z1 Heritage Arena | UN agency | Traditional Sports & Games safeguarding | Matches the RFP goal to document and archive traditional sports | Target | Hosted | S1 | Prospect |
| Hamdan bin Mohammed Heritage Center (Dubai) | BRICS nation | Z1 Heritage Arena | Heritage body | Falconry, camel and dhow heritage | UAE's organiser of traditional sports; brings Gulf heritage | Stretch | Hosted | S3 | Prospect |
| International Dragon Boat Federation | BRICS nation | Z1 Heritage Arena | International federation | Dragon boat demo on the Sabarmati Riverfront | Takes the expo outdoors and onto city media; China's heritage sport | Stretch | Hosted | S8 | Prospect |
| International Sambo Federation (FIAS) | BRICS nation | Z1 Heritage Arena | International federation | Sambo demo | Exhibited at SportAccord 2018; sambo featured at the 2024 BRICS Games | Stretch | Hosted | S1 | SA18 |
| International Zurkhaneh Sports Federation | BRICS nation | Z1 Heritage Arena | International federation | Pahlevani and zurkhaneh ritual | Iran's UNESCO-listed practice; needs clearance review | Stretch | Hosted | DEMO | Prospect |
| Gerflor | Global brand in India | Z2 Build | Indoor sports flooring | Taraflex vinyl sports floors | In your Expo Matrix and exhibited at SFI; indoor venues for 2030 CWG | Anchor | Official Supplier | S5 | Matrix |
| TransStadia | Indian brand or maker | Z2 Build | Venue developer & operator | Multi-sport arena model, EKA Arena Ahmedabad | Ahmedabad-based; in your Expo Matrix; 2030 CWG venue pipeline | Anchor | Zone Partner | S5 | Matrix |
| AMS Polymers | Indian brand or maker | Z2 Build | Polymers | Granules, binders, shock pads | Exhibited at SFI; sells to contractors on the same floor | Likely | Exhibitor | S1 | SFI |
| Aqvastar | Indian brand or maker | Z2 Build | Aquatics | Pool systems | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Arihant Exim | Indian brand or maker | Z2 Build | Surfaces | Surface materials | Exhibited at SFI | Likely | Exhibitor | S7 | SFI |
| Ecoflex | Indian brand or maker | Z2 Build | Rubber flooring | Gym and multi-use rubber floors | Exhibited at SFI; sample strip fits | Likely | Exhibitor | S7 | SFI |
| Fluidra / AstralPool | Global brand in India | Z2 Build | Aquatics | Pool plant, filtration, LED | Exhibited at SFI with an island stand | Likely | Exhibitor | S5 | SFI |
| Gravolite | Indian brand or maker | Z2 Build | Materials | Sub-base materials | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| Greenfields | Global brand in India | Z2 Build | Artificial turf | Hockey and football turf systems | In your Expo Matrix; hockey is on the CWG 2030 shortlist | Likely | Exhibitor | S4 | Matrix |
| Iceworld | Global brand in India | Z2 Build | Ice systems | Rinks and ice tech | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| ILAN Sports | Indian brand or maker | Z2 Build | Turf & modular courts | Turf, padel and pickleball courts | Exhibited at SFI; modular courts sell by demo | Likely | Exhibitor | S8 | SFI |
| Innovative Seatings | Indian brand or maker | Z2 Build | Stadium seating | Tip-up, telescopic and VIP seat banks | Exhibited at SFI | Likely | Exhibitor | S4 | SFI |
| ISKATE by Roseate | Indian brand or maker | Z2 Build | Ice & skating | Skating rinks | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Kriti Sports Infrastructure | Indian brand or maker | Z2 Build | Turnkey contractor | Sports infra projects | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Lallooji & Sons (Lallanji Tents) | Indian brand or maker | Z2 Build | Temporary structures | Hangars and tent cities | Indian scale-proven supplier for mass events | Likely | Official Supplier | S3 | Prospect |
| Larsen & Toubro (L&T) | Indian brand or maker | Z2 Build | Stadium EPC | Stadium design-build credentials | Built Ahmedabad's Narendra Modi Stadium; CWG 2030 EPC pipeline | Likely | Zone Partner | S5 | Prospect |
| Lush Surfacoats | Indian brand or maker | Z2 Build | Court coatings | Court and floor coatings | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Moldo Sports | Indian brand or maker | Z2 Build | Polymers | Sub-base and moulded materials | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| Networkbay Sports | Indian brand or maker | Z2 Build | Turnkey contractor | Design-build sports facilities | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Parkar Seating | BRICS nation | Z2 Build | Stadium seating | Seating systems (Malaysia) | Exhibited at SFI; Malaysia is a BRICS partner country | Likely | Exhibitor | S4 | SFI |
| Populous | Global brand in India | Z2 Build | Stadium architects | Venue masterplans | Designed Narendra Modi Stadium; CWG 2030 master-planning | Likely | Exhibitor | S3 | Prospect |
| Prime Padel | Indian brand or maker | Z2 Build | Modular courts | Playable padel court on open plot | Exhibited at SFI; a playable court doubles as floor entertainment | Likely | Exhibitor | S8 | SFI |
| Rido Sports | Indian brand or maker | Z2 Build | Tracks & courts | Synthetic tracks, acrylic courts | Exhibited at SFI; multiple surface lines | Likely | Exhibitor | S3 | SFI |
| Sportsinfra.store | Indian brand or maker | Z2 Build | Turnkey contractor | Facility build and supply | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| ST&GE | Indian brand or maker | Z2 Build | Tracks & coatings | Track and court surfaces | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Sundek | Global brand in India | Z2 Build | Court coatings | Acrylic court systems | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Sunzone | Indian brand or maker | Z2 Build | Surfaces | Sports surface systems | Exhibited at SFI | Likely | Exhibitor | S7 | SFI |
| Viteza Sports | Indian brand or maker | Z2 Build | Turnkey contractor | Sports facility construction | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Wincourt Athletics | Indian brand or maker | Z2 Build | Athletics tracks | Synthetic tracks | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Zenuit Turf Solutions | Indian brand or maker | Z2 Build | Natural & hybrid turf | Turf systems with agronomy | Exhibited at SFI | Likely | Exhibitor | S4 | SFI |
| Bajaj Electricals | Indian brand or maker | Z2 Build | Sports lighting | High-mast and floodlighting | Fills the SFI lighting gap | Target | Exhibitor | S3 | Prospect |
| Cummins India | Indian brand or maker | Z2 Build | Power | DG sets for overlays | The RFP needs DG sets under 5 years old with logbooks | Target | Official Supplier | S1 | RFP |
| Ferco Seating Systems | Indian brand or maker | Z2 Build | Stadium seating | Stadium and auditorium seating | Stadium upgrades ahead of CWG 2030 | Target | Exhibitor | S3 | Prospect |
| Havells | Indian brand or maker | Z2 Build | Sports lighting | Stadium and court lighting | Fills the SFI lighting gap | Target | Exhibitor | S3 | Prospect |
| Jakson Group | Indian brand or maker | Z2 Build | Power & solar | Gensets and solar hybrid | Cleaner temporary power story | Target | Exhibitor | S1 | Prospect |
| Kirloskar Oil Engines | Indian brand or maker | Z2 Build | Power | DG sets | Temporary power for overlays | Target | Exhibitor | S1 | RFP |
| Losberger De Boer | Global brand in India | Z2 Build | Temporary structures | Hangars and temporary halls | The RFP specifies German hangars; this is the category leader | Target | Official Supplier | S4 | RFP |
| Mondo | Global brand in India | Z2 Build | Athletics tracks | World Athletics-grade track systems | Athletics is a core 2030 CWG sport; tender visibility | Target | Exhibitor | S4 | Prospect |
| Myrtha Pools | Global brand in India | Z2 Build | Aquatics | Modular competition pools | Swimming is a core CWG 2030 sport | Target | Exhibitor | S4 | Prospect |
| Polytan | Global brand in India | Z2 Build | Tracks & turf | Track and hockey turf systems | CWG 2030 track and hockey tenders ahead | Target | Exhibitor | S4 | Prospect |
| Recykal | Indian brand or maker | Z2 Build | Circular waste tech | Waste tracking and recycling | The RFP bans single-use plastic and needs segregated waste | Target | Exhibitor | S1 | RFP |
| Shapoorji Pallonji | Indian brand or maker | Z2 Build | Stadium EPC | Sports and civic construction | CWG 2030 and state stadium tenders | Target | Exhibitor | S4 | Prospect |
| Signify (Philips ArenaVision) | Global brand in India | Z2 Build | Sports lighting | Broadcast-grade LED floodlights | Lighting was absent at SFI; RFP needs lux checks for broadcast | Target | Official Supplier | S3 | RFP |
| Tarkett Sports (FieldTurf) | Global brand in India | Z2 Build | Turf & indoor floors | Turf and indoor sports floors | Large installed base in Indian institutions | Target | Exhibitor | S4 | Prospect |
| Absen | BRICS nation | Z2 Build | LED displays | LED walls and perimeter boards (China) | LED is needed for ceremonies and FOP branding | Stretch | Exhibitor | S3 | Prospect |
| CCGrass | BRICS nation | Z2 Build | Artificial turf | Turf systems (China) | Among the world's largest turf makers; BRICS trade channel | Stretch | Exhibitor | S4 | Prospect |
| Conica | Global brand in India | Z2 Build | Athletics tracks | Track surfacing | CWG 2030 track tenders ahead | Stretch | Exhibitor | S3 | Prospect |
| Daktronics | Global brand in India | Z2 Build | Scoreboards & LED | Scoreboards, ribbon boards | Scoreboards were absent at SFI | Stretch | Exhibitor | S3 | Prospect |
| Domo Sports Grass | Global brand in India | Z2 Build | Artificial turf | Turf systems | Hockey and multi-sport turf demand | Stretch | Exhibitor | S3 | Prospect |
| GL events | Global brand in India | Z2 Build | Temporary structures | Event structures and overlays | Global Games overlay supplier | Stretch | Exhibitor | S3 | Prospect |
| Musco Lighting | Global brand in India | Z2 Build | Sports lighting | Sports lighting systems | Specialist sports floodlighting | Stretch | Exhibitor | S3 | Prospect |
| Nüssli | Global brand in India | Z2 Build | Temporary overlays | Temporary grandstands and pavilions | Overlay supplier to Olympic and CWG Games | Stretch | Exhibitor | S3 | Prospect |
| Unilumin | BRICS nation | Z2 Build | LED displays | LED walls (China) | Same buyer as ceremonies AV | Stretch | Exhibitor | S3 | Prospect |
| Cosco (India) | Indian brand or maker | Z3 Equip | Balls & fitness | Balls, rackets, fitness kit | In your Expo Matrix | Anchor | Exhibitor | S4 | Matrix |
| Decathlon | Global brand in India | Z3 Equip | Multi-sport retailer & maker | Own brands across 60+ sports, try-and-buy | In your Expo Matrix; retail anchor that pulls public footfall | Anchor | Zone Partner | S5 | Matrix |
| Gujarat Casting Co. | Indian brand or maker | Z3 Equip | Strength equipment | Racks, plates, strength machines | Gujarat maker; exhibited at SFI | Anchor | Exhibitor | S9 | SFI |
| Nivia (Freewill Sports) | Indian brand or maker | Z3 Equip | Balls & team sports kit | Footballs, volleyballs, basketballs | In your Expo Matrix; supplies federations and schools | Anchor | Exhibitor | S4 | Matrix |
| SG (Sanspareils Greenlands) | Indian brand or maker | Z3 Equip | Cricket equipment | Bats, balls, protective gear | In your Expo Matrix; Test-ball maker | Anchor | Exhibitor | S4 | Matrix |
| Afton / Impulse | Indian brand or maker | Z3 Equip | Fitness equipment | Commercial gym equipment | Exhibited at SFI | Likely | Exhibitor | S9 | SFI |
| Bhasin Sports | Indian brand or maker | Z3 Equip | Sport-specific equipment | Rebound and training equipment | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| Community Exercising Equipments | Indian brand or maker | Z3 Equip | Outdoor fitness | Open-gym clusters | Exhibited at SFI; municipal buyer present | Likely | Exhibitor | S8 | SFI |
| Hex Gen Sports | Indian brand or maker | Z3 Equip | Sport-specific equipment | Bowling machines and trainers | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Jalandhar Sports Goods Cluster Pavilion | Indian brand or maker | Z3 Equip | Manufacturing cluster | MSME makers: balls, hockey, boxing, apparel | Direct feeder into the Udaipur BRICS Manufacturing Conclave | Likely | Hosted | S6 | Prospect |
| Meerut Sports Goods Cluster Pavilion | Indian brand or maker | Z3 Equip | Manufacturing cluster | MSME makers: cricket, athletics, boxing, gym | Direct feeder into the Udaipur BRICS Manufacturing Conclave | Likely | Hosted | S6 | Prospect |
| Nelco (India) | Indian brand or maker | Z3 Equip | Athletics & training | Track and field equipment | Meerut maker; school and SAI procurement | Likely | Exhibitor | S3 | Prospect |
| Sports Ami | Indian brand or maker | Z3 Equip | Sport-specific equipment | Training equipment and tech | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| SS (Sareen Sports) | Indian brand or maker | Z3 Equip | Cricket equipment | Bats and cricket gear | Meerut cluster leader | Likely | Exhibitor | S3 | Prospect |
| Stag International | Indian brand or maker | Z3 Equip | Table tennis | Tables, bats, balls | Indian TT maker with federation links | Likely | Exhibitor | S3 | Prospect |
| Summit Sports | Indian brand or maker | Z3 Equip | Outdoor fitness | Outdoor gym equipment | Exhibited at SFI; busiest stand in its aisle | Likely | Exhibitor | S8 | SFI |
| Vinex Enterprises | Indian brand or maker | Z3 Equip | Athletics & training | Throwing implements, hurdles, training aids | Meerut maker; athletics is a CWG 2030 core sport | Likely | Exhibitor | S3 | Prospect |
| BDM | Indian brand or maker | Z3 Equip | Cricket equipment | Bats and gear | Meerut cluster | Target | Exhibitor | S1 | Prospect |
| Li-Ning | BRICS nation | Z3 Equip | Badminton & apparel | Racquets, shuttles, footwear (China) | Established in Indian badminton; BRICS trade channel | Target | Exhibitor | S4 | Prospect |
| Technogym | Global brand in India | Z3 Equip | Fitness equipment | Connected gym equipment | Premium gyms, HPCs and hotels | Target | Exhibitor | S4 | Prospect |
| Vector X | Indian brand or maker | Z3 Equip | Balls & team sports kit | Footballs, volleyballs | Jalandhar cluster brand | Target | Exhibitor | S1 | Prospect |
| Viva Fitness | Indian brand or maker | Z3 Equip | Fitness equipment | Home and commercial fitness | Indian fitness equipment maker | Target | Exhibitor | S3 | Prospect |
| Yonex (Sunrise Sports India) | Global brand in India | Z3 Equip | Badminton & tennis | Racquets, shuttles, shoes | Badminton is on the CWG 2030 shortlist | Target | Exhibitor | S4 | Prospect |
| DHS (Double Happiness) | BRICS nation | Z3 Equip | Table tennis | Tables, balls, bats (China) | Table tennis is a CWG 2030 core sport | Stretch | Exhibitor | S3 | Prospect |
| Gymnova | Global brand in India | Z3 Equip | Gymnastics | Apparatus and mats | Gymnastics is a CWG 2030 core sport | Stretch | Exhibitor | S4 | Prospect |
| Johnson Health Tech (Matrix) | Global brand in India | Z3 Equip | Fitness equipment | Commercial fitness | Institutional gym buyers | Stretch | Exhibitor | S3 | Prospect |
| Kookaburra | Global brand in India | Z3 Equip | Cricket & hockey | Balls and bats | T20 cricket is on the CWG 2030 shortlist | Stretch | Exhibitor | S3 | Prospect |
| Life Fitness | Global brand in India | Z3 Equip | Fitness equipment | Commercial gym equipment | Institutional gym buyers | Stretch | Exhibitor | S3 | Prospect |
| Marathon Sepak Takraw | BRICS nation | Z3 Equip | Heritage-sport kit | Sepak takraw balls (Thailand) | Kit for the takraw demo; Thailand is a BRICS partner | Stretch | Exhibitor | S1 | Prospect |
| Penalty | BRICS nation | Z3 Equip | Balls & football kit | Footballs and futsal (Brazil) | Brazil's football-kit heritage brand | Stretch | Exhibitor | S1 | Prospect |
| Sanlida Archery | BRICS nation | Z3 Equip | Archery | Recurve and compound bows (China) | Archery is on the CWG 2030 shortlist | Stretch | Exhibitor | S1 | Prospect |
| Shuhua Sports | BRICS nation | Z3 Equip | Fitness equipment | Fitness and outdoor gym (China) | Large Chinese fitness exporter | Stretch | Exhibitor | S3 | Prospect |
| Taishan Sports | BRICS nation | Z3 Equip | Combat & gymnastics | Mats, wrestling, wushu, gymnastics kit (China) | Makes the kit for combat heritage sports | Stretch | Exhibitor | S4 | Prospect |
| Wilson | Global brand in India | Z3 Equip | Balls & racquets | Basketballs, tennis | Global ball maker with India distribution | Stretch | Exhibitor | S3 | Prospect |
| Garvi Gurjari (GSHHDC) | Indian brand or maker | Z4 Wear & Merch | Gujarat crafts retail | Gujarat handloom and handicrafts | Host-state craft souvenirs for delegations | Anchor | Hosted | S3 | RFP |
| Performax (Reliance Retail) | Indian brand or maker | Z4 Wear & Merch | Activewear | Performance apparel and footwear | In your Expo Matrix | Anchor | Exhibitor | S4 | Matrix |
| Shiv-Naresh | Indian brand or maker | Z4 Wear & Merch | Team apparel | Team kits and track suits | In your Expo Matrix; exhibited at SFI | Anchor | Official Supplier | S4 | Matrix |
| Technosport | Indian brand or maker | Z4 Wear & Merch | Performance apparel | Dri-fit apparel, team wear | In your Expo Matrix (listed under Health) and exhibited at SFI | Anchor | Exhibitor | S4 | Matrix |
| Tribes India (TRIFED) | Indian brand or maker | Z4 Wear & Merch | Tribal crafts retail | Tribal art, textiles, souvenirs | Indigenous crafts beside indigenous sports; ready souvenir supply | Anchor | Hosted | S3 | RFP |
| Arvind Ltd | Indian brand or maker | Z4 Wear & Merch | Fabric & apparel maker | Performance fabrics, uniform manufacturing | Ahmedabad-based; the kit-maker behind team wear | Likely | Exhibitor | S3 | Prospect |
| ESSA VOSSO | Indian brand or maker | Z4 Wear & Merch | Apparel | Sportswear | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| FanCode Shop | Indian brand or maker | Z4 Wear & Merch | Licensed merchandise | Official team jerseys and merch | Licensed fan merch for leagues | Likely | Exhibitor | S3 | Prospect |
| India Government Mint (SPMCIL) | Indian brand or maker | Z4 Wear & Merch | Medals & coins | Commemorative medals, coins, plaques | The RFP requires commemorative medals, lapel pins, A4/A5 plaques | Likely | Official Supplier | S1 | RFP |
| Khadi India (KVIC) | Indian brand or maker | Z4 Wear & Merch | Khadi apparel | Khadi apparel and gifts | Heritage textile; delegate gifting | Likely | Hosted | S1 | RFP |
| Six5Six | Indian brand or maker | Z4 Wear & Merch | Performance apparel | Running and training wear | In your Expo Matrix | Likely | Exhibitor | S3 | Matrix |
| Strident Strides | Indian brand or maker | Z4 Wear & Merch | Footwear | Sports footwear | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| Adidas India | Global brand in India | Z4 Wear & Merch | Sportswear | Footwear, apparel | Sponsors Indian teams and athletes | Target | Exhibitor | S4 | Prospect |
| Alcis Sports | Indian brand or maker | Z4 Wear & Merch | Activewear | Sportswear | Indian activewear brand | Target | Exhibitor | S1 | Prospect |
| ASICS India | Global brand in India | Z4 Wear & Merch | Running footwear | Running shoes, gait analysis | Running and marathon community | Target | Exhibitor | S3 | Prospect |
| Campus Activewear | Indian brand or maker | Z4 Wear & Merch | Footwear | Sports and running shoes | Listed Indian footwear major | Target | Exhibitor | S3 | Prospect |
| Gujarat ODOP (One District One Product) | Indian brand or maker | Z4 Wear & Merch | District products | District craft and products showcase | Every district's product in one lane | Target | Hosted | S3 | Prospect |
| HRX | Indian brand or maker | Z4 Wear & Merch | Activewear | Fitness apparel | Indian fitness apparel brand | Target | Exhibitor | S1 | Prospect |
| Puma India | Global brand in India | Z4 Wear & Merch | Sportswear | Footwear, apparel | Big athlete roster in India | Target | Exhibitor | S4 | Prospect |
| Skechers India | Global brand in India | Z4 Wear & Merch | Footwear | Performance and walking shoes | Strong Indian retail presence | Target | Exhibitor | S3 | Prospect |
| Sparx (Relaxo) | Indian brand or maker | Z4 Wear & Merch | Footwear | Sports footwear | Mass-market reach | Target | Exhibitor | S1 | Prospect |
| The Souled Store | Indian brand or maker | Z4 Wear & Merch | Licensed merchandise | Pop-culture and sports merch | Youth fan audience | Target | Exhibitor | S1 | Prospect |
| 361° | BRICS nation | Z4 Wear & Merch | Sportswear | Apparel and footwear (China) | Multi-sport Games kit experience | Stretch | Exhibitor | S3 | Prospect |
| Anta | BRICS nation | Z4 Wear & Merch | Sportswear | Apparel and footwear (China) | China's largest sportswear group | Stretch | Exhibitor | S3 | Prospect |
| Capestorm | BRICS nation | Z4 Wear & Merch | Outdoor apparel | Outdoor and team wear (South Africa) | South African apparel maker | Stretch | Exhibitor | S1 | Prospect |
| Forward | BRICS nation | Z4 Wear & Merch | Sportswear | Team apparel (Russia) | Russian team-kit brand; needs clearance review | Stretch | Exhibitor | S1 | Prospect |
| Mills | BRICS nation | Z4 Wear & Merch | Team apparel | Team kits (Indonesia) | Indonesian team-kit maker | Stretch | Exhibitor | S1 | Prospect |
| Nike | Global brand in India | Z4 Wear & Merch | Sportswear | Footwear, apparel | Global reach; hard to land for a demo event | Stretch | Exhibitor | S4 | Prospect |
| Olympikus | BRICS nation | Z4 Wear & Merch | Sportswear | Apparel and footwear (Brazil) | Brazil's home sportswear brand | Stretch | Exhibitor | S1 | Prospect |
| Specs | BRICS nation | Z4 Wear & Merch | Football footwear | Boots and apparel (Indonesia) | Indonesian football brand | Stretch | Exhibitor | S1 | Prospect |
| Xtep | BRICS nation | Z4 Wear & Merch | Running footwear | Running shoes (China) | Running-focused Chinese brand | Stretch | Exhibitor | S1 | Prospect |
| Amul (GCMMF) | Indian brand or maker | Z5 Perform | Dairy & sports nutrition | Protein milk, dairy sampling | Anand, Gujarat; exhibited at SFI; Title-partner candidate | Anchor | Title Partner | S10 | SFI |
| Boldfit | Indian brand or maker | Z5 Perform | Fitness accessories | Gym accessories, supports, bands | In your Expo Matrix | Anchor | Exhibitor | S3 | Matrix |
| cult.fit / cultsport | Indian brand or maker | Z5 Perform | Fitness services & gear | Live classes, cultsport equipment | In your Expo Matrix | Anchor | Exhibitor | S4 | Matrix |
| MuscleBlaze (HealthKart) | Indian brand or maker | Z5 Perform | Sports nutrition | Protein and supplements | In your Expo Matrix | Anchor | Exhibitor | S3 | Matrix |
| Zydus Wellness (Glucon-D) | Indian brand or maker | Z5 Perform | Hydration & energy | Glucon-D energy drinks, sampling | Ahmedabad-based; Glucon-D was at SFI | Anchor | Official Supplier | S10 | SFI |
| aerobe | Indian brand or maker | Z5 Perform | Assessment | Fitness assessment | Exhibited at SFI | Likely | Exhibitor | S11 | SFI |
| BioFrost | Indian brand or maker | Z5 Perform | Recovery | Cryo and cold therapy | Exhibited at SFI | Likely | Exhibitor | S11 | SFI |
| FITSPREE | Indian brand or maker | Z5 Perform | Wellness | Wellness products | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| GP Life Wellness | Indian brand or maker | Z5 Perform | Nutrition | Wellness nutrition | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| InBody | Global brand in India | Z5 Perform | Body composition | Body-composition scanners | Exhibited at SFI; run as a booked clinic | Likely | Exhibitor | S11 | SFI |
| Medivice Healthtech | Indian brand or maker | Z5 Perform | Sports science | Assessment and analytics | Exhibited at SFI | Likely | Exhibitor | S11 | SFI |
| Milky Mist | Indian brand or maker | Z5 Perform | Dairy | Dairy sampling | Exhibited at SFI | Likely | Exhibitor | S10 | SFI |
| No Secrets | Indian brand or maker | Z5 Perform | Wellness | Wellness products | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| Optiks Mechatronics | Indian brand or maker | Z5 Perform | Sports optics | Sports eyewear and optics | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| Patanjali / Nutrela | Indian brand or maker | Z5 Perform | Nutrition | Nutrela sports nutrition | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Red Bull | Global brand in India | Z5 Perform | Energy drink & activation | Activation bar and athlete content | Exhibited at SFI; drew a standing crowd | Likely | Exhibitor | S10 | SFI |
| Shingar Orthotics | Indian brand or maker | Z5 Perform | Orthotics | Braces and supports | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| Speel | Indian brand or maker | Z5 Perform | Wellness | Wellness products | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| The Whole Truth Foods | Indian brand or maker | Z5 Perform | Nutrition | Protein bars, label-first products | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Vital Motion Healthcare | Indian brand or maker | Z5 Perform | Physiotherapy | Physio and recovery devices | Exhibited at SFI | Likely | Exhibitor | S11 | SFI |
| Yogabar | Indian brand or maker | Z5 Perform | Nutrition | Protein bars, muesli | Exhibited at SFI | Likely | Exhibitor | S10 | SFI |
| Zerob | Indian brand or maker | Z5 Perform | Hydration | Hydration products | Exhibited at SFI | Likely | Exhibitor | S10 | SFI |
| Apollo Hospitals (Sports Medicine) | Indian brand or maker | Z5 Perform | Sports medicine | Sports injury and rehab | Medical partner for athletes and public screening | Target | Official Supplier | S11 | Prospect |
| Bisleri | Indian brand or maker | Z5 Perform | Packaged water | IS:14543 packaged drinking water | The RFP specifies IS:14543 bottled water at the FOP | Target | Official Supplier | S10 | RFP |
| boAt | Indian brand or maker | Z5 Perform | Wearables | Smartwatches, audio | Mass youth reach | Target | Exhibitor | S3 | Prospect |
| Campa (Reliance Consumer Products) | Indian brand or maker | Z5 Perform | Beverages | Energy and hydration drinks | New sports-marketing entrant | Target | Exhibitor | S10 | Prospect |
| Fast&Up | Indian brand or maker | Z5 Perform | Sports nutrition | Effervescent hydration and supplements | Endurance and athlete nutrition | Target | Exhibitor | S3 | Prospect |
| Gatorade (PepsiCo India) | Global brand in India | Z5 Perform | Hydration | Sports drinks, sweat testing | Sports hydration category leader | Target | Official Supplier | S10 | Prospect |
| Herbalife India | Global brand in India | Z5 Perform | Nutrition | Sports nutrition | Active sports sponsor in India | Target | Exhibitor | S3 | Prospect |
| Noise | Indian brand or maker | Z5 Perform | Wearables | Smartwatches | Mass youth reach | Target | Exhibitor | S1 | Prospect |
| Tynor Orthotics | Indian brand or maker | Z5 Perform | Orthotics | Braces, supports, recovery | Indian orthotics major | Target | Exhibitor | S3 | Prospect |
| Ultrahuman | Indian brand or maker | Z5 Perform | Wearables | Smart ring, metabolic tracking | Indian wearable used in sport and wellness | Target | Exhibitor | S3 | Prospect |
| Vissco | Indian brand or maker | Z5 Perform | Orthotics | Supports and rehab aids | Indian orthotics maker | Target | Exhibitor | S1 | Prospect |
| Zydus Hospitals | Indian brand or maker | Z5 Perform | Healthcare | Sports medicine and screening | Ahmedabad-based hospital network | Target | Exhibitor | S11 | Prospect |
| GOQii | Indian brand or maker | Z5 Perform | Health tech | Fitness bands and coaching | Indian health-tech brand | Stretch | Exhibitor | S1 | Prospect |
| Optimum Nutrition | Global brand in India | Z5 Perform | Sports nutrition | Whey and supplements | Global supplement leader | Stretch | Exhibitor | S3 | Prospect |
| Sportvot | Indian brand or maker | Z6 Data & Tech | Grassroots media tech | Live streaming and scoring for grassroots | In your Expo Matrix | Anchor | Exhibitor | S3 | Matrix |
| Botlab Dynamics | Indian brand or maker | Z6 Data & Tech | Drone shows | Drone light shows | Flew 1,000 drones at Beating Retreat 2022; RFP ceremonies ask for a drone show | Likely | Official Supplier | S3 | RFP |
| Catapult | Global brand in India | Z6 Data & Tech | Athlete tracking | GPS and inertial wearables | In your Expo Matrix; HPC and league buyers | Likely | Exhibitor | S3 | Matrix |
| Courtside + | Indian brand or maker | Z6 Data & Tech | Facility software | Registration and booking | Exhibited at SFI | Likely | Start-up | S12 | SFI |
| FanCode (Dream Sports) | Indian brand or maker | Z6 Data & Tech | Streaming & fan platform | Live sport streaming | Exhibited at SFI; media centre partner | Likely | Media Partner | S3 | SFI |
| Foto Owl / Dugout | Indian brand or maker | Z6 Data & Tech | AI media | AI photo delivery | Exhibited at SFI | Likely | Start-up | S12 | SFI |
| Green Hockey | Indian brand or maker | Z6 Data & Tech | Fan engagement | LED wall and turf-strip build | Exhibited at SFI; reference fan build | Likely | Exhibitor | S4 | SFI |
| Hawk-Eye Innovations (Sony) | Global brand in India | Z6 Data & Tech | Officiating tech | Ball tracking, video review | In your Expo Matrix; officiating for CWG 2030 sports | Likely | Official Supplier | S4 | Matrix |
| Matrix Comsec | Indian brand or maker | Z6 Data & Tech | Security tech | Access control, CCTV, video | Vadodara-based; the RFP needs CCTV and access control | Likely | Official Supplier | S3 | RFP |
| Play Matches | Indian brand or maker | Z6 Data & Tech | Facility software | Match and venue booking | Exhibited at SFI | Likely | Start-up | S12 | SFI |
| Portl | Indian brand or maker | Z6 Data & Tech | Performance AI | AI performance analytics | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Prasar Bharati (DD Sports) | Indian brand or maker | Z6 Data & Tech | Public broadcaster | Broadcast and archive | Public broadcaster for a government Games | Likely | Media Partner | S3 | Prospect |
| Reliance Jio | Indian brand or maker | Z6 Data & Tech | Connectivity | Venue Wi-Fi and 5G | The RFP needs 100–200 Mbps for media, TSR and broadcast | Likely | Official Supplier | S4 | RFP |
| Sportomic | Indian brand or maker | Z6 Data & Tech | Facility software | Booking and facility tools | Exhibited at SFI | Likely | Start-up | S12 | SFI |
| SportsXCraft | Indian brand or maker | Z6 Data & Tech | Athlete management | Athlete platform | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Sportz Interactive | Indian brand or maker | Z6 Data & Tech | Fan & media tech | Apps, fantasy, fan platforms | Exhibited at SFI | Likely | Exhibitor | S4 | SFI |
| Xthlete | Indian brand or maker | Z6 Data & Tech | Athlete management | Athlete records and pathways | Exhibited at SFI | Likely | Exhibitor | S3 | SFI |
| Bharti Airtel | Indian brand or maker | Z6 Data & Tech | Connectivity | Enterprise connectivity | Venue connectivity alternative | Target | Exhibitor | S3 | RFP |
| BookMyShow | Indian brand or maker | Z6 Data & Tech | Ticketing | Ticketing and live events | Ticketing for fan zones | Target | Exhibitor | S3 | Prospect |
| CP Plus | Indian brand or maker | Z6 Data & Tech | Security tech | CCTV systems | Indian CCTV brand | Target | Exhibitor | S1 | RFP |
| District (Zomato) | Indian brand or maker | Z6 Data & Tech | Ticketing | Event ticketing and entry | Ticketing for fan zones and ceremonies | Target | Exhibitor | S3 | Prospect |
| Evolis | Global brand in India | Z6 Data & Tech | Card printers | PVC ID card printers | Accreditation card printing | Target | Exhibitor | S1 | RFP |
| Hudle | Indian brand or maker | Z6 Data & Tech | Booking | Venue booking | Indian booking platform | Target | Start-up | S12 | Prospect |
| ideaForge | Indian brand or maker | Z6 Data & Tech | Drones | Surveillance and survey drones | Security overwatch for venues | Target | Exhibitor | S1 | Prospect |
| JioStar | Indian brand or maker | Z6 Data & Tech | Broadcaster | Sports broadcast and streaming | Broadcast partner candidate | Target | Media Partner | S4 | Prospect |
| KheloMore | Indian brand or maker | Z6 Data & Tech | Booking & academies | Academies and booking | Academy discovery | Target | Start-up | S12 | Prospect |
| MapmyIndia | Indian brand or maker | Z6 Data & Tech | Location tech | Maps and fleet GPS | The RFP needs GPS on every vehicle plus a control room | Target | Official Supplier | S3 | RFP |
| Playo | Indian brand or maker | Z6 Data & Tech | Booking & community | Sports booking and games | Large Indian user base | Target | Start-up | S12 | Prospect |
| Stupa Sports Analytics | Indian brand or maker | Z6 Data & Tech | Performance analytics | Table tennis and racquet analytics | Indian analytics start-up | Target | Start-up | S12 | Prospect |
| Swiss Timing (Omega) | Global brand in India | Z6 Data & Tech | Timing & scoring | Timing, results, scoreboards | Timing for CWG 2030 core sports | Target | Official Supplier | S4 | Prospect |
| Tagbin | Indian brand or maker | Z6 Data & Tech | Immersive tech | Holograms, AR, interactive exhibits | The RFP asks for holographic and mixed-reality segments | Target | Exhibitor | S4 | RFP |
| Zebra Technologies | Global brand in India | Z6 Data & Tech | Printing & RFID | Badge printers, scanners | The RFP needs on-site accreditation printing under 2 minutes | Target | Official Supplier | S3 | RFP |
| ALGE-Timing | Global brand in India | Z6 Data & Tech | Timing | Athletics and swim timing | Timing for state and national events | Stretch | Exhibitor | S1 | Prospect |
| Dartfish | Global brand in India | Z6 Data & Tech | Video analysis | Coaching video tools | Used by federations for technique review | Stretch | Exhibitor | S1 | Prospect |
| Iventis | Global brand in India | Z6 Data & Tech | Event planning software | Event mapping and planning | Exhibited at SportAccord 2024 | Stretch | Exhibitor | S1 | SA24 |
| Kinexon | Global brand in India | Z6 Data & Tech | Athlete tracking | Real-time tracking | League and HPC buyers | Stretch | Exhibitor | S3 | Prospect |
| MYLAPS | Global brand in India | Z6 Data & Tech | Timing | RFID race timing | Marathons and mass-participation events | Stretch | Exhibitor | S1 | Prospect |
| Nodwin Gaming | Indian brand or maker | Z6 Data & Tech | Esports | Esports and phygital events | Phygital sports featured at the 2024 BRICS Games | Stretch | Exhibitor | S3 | Prospect |
| OnePlan | Global brand in India | Z6 Data & Tech | Event planning software | Site mapping and ops planning | Exhibited at SportAccord 2024 | Stretch | Exhibitor | S1 | SA24 |
| Pixellot | Global brand in India | Z6 Data & Tech | AI production | Automated camera production | Low-cost streaming for grassroots | Stretch | Exhibitor | S1 | Prospect |
| Skyesports | Indian brand or maker | Z6 Data & Tech | Esports | Esports tournaments | Youth audience draw | Stretch | Exhibitor | S1 | Prospect |
| STATSports | Global brand in India | Z6 Data & Tech | Athlete tracking | GPS vests | Team sports tracking | Stretch | Exhibitor | S3 | Prospect |
| Veo | Global brand in India | Z6 Data & Tech | AI cameras | AI match cameras | Academies and clubs | Stretch | Exhibitor | S1 | Prospect |
| WIZ-TEAM | Global brand in India | Z6 Data & Tech | Games management | Registration, accreditation, ACT, app | Exhibited at and ran event tech for SportAccord 2024 | Stretch | Exhibitor | S3 | SA24 |
| Adani Sportsline | Indian brand or maker | Z7 Govern & Host | Corporate sports arm | Gujarat Giants teams; athlete programmes | Ahmedabad-based; was IOA principal sponsor for Paris 2024 | Anchor | Title Partner | S6 | Prospect |
| Ahmedabad Municipal Corporation | Indian brand or maker | Z7 Govern & Host | City government | Civic sports infrastructure and riverfront | City owns neighbourhood venues; buyer for the Build zone | Anchor | Hosted | S4 | Prospect |
| Amdavad 2030 CWG host team (Govt of Gujarat) | Indian brand or maker | Z7 Govern & Host | Host city | 2030 Commonwealth Games venues and vision | Ahmedabad was confirmed host on 26 Nov 2025 | Anchor | Hosted | S6 | Prospect |
| MYAS / Khelo India / Fit India | Indian brand or maker | Z7 Govern & Host | Ministry | India host pavilion: Khelo India and Fit India | Ministry leading the BRICS sports track | Anchor | Hosted | S6 | Prospect |
| Sports Authority of Gujarat (SAG) | Indian brand or maker | Z7 Govern & Host | Host authority | Host pavilion: Gujarat sports story, schemes, venues | Host of the Games; in your Expo Matrix | Anchor | Hosted | S6 | Matrix |
| Sports Authority of India (SAI) | Indian brand or maker | Z7 Govern & Host | National authority | Schemes, NCOEs, athlete support | In your Expo Matrix | Anchor | Hosted | S6 | Matrix |
| Ahmedabad Defenders | Indian brand or maker | Z7 Govern & Host | League team | Volleyball team fan zone | Local Prime Volleyball franchise | Likely | Exhibitor | S3 | Prospect |
| Gujarat Titans (Torrent Group) | Indian brand or maker | Z7 Govern & Host | IPL franchise | Fan zone, team heritage wall | Ahmedabad franchise; Torrent took majority stake in 2025 | Likely | Zone Partner | S4 | Prospect |
| Gujarat Tourism (TCGL) | Indian brand or maker | Z7 Govern & Host | Tourism board | Sports tourism and destinations | Largest category at SportAccord is host destinations | Likely | Hosted | S3 | SA24 |
| IISM | Indian brand or maker | Z7 Govern & Host | Education | Sports management courses | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| iNDEXTb | Indian brand or maker | Z7 Govern & Host | Investment promotion | Sports-manufacturing investment desk | Gujarat's investment agency; pitches to manufacturers on the floor | Likely | Hosted | S3 | Prospect |
| Indian Olympic Association | Indian brand or maker | Z7 Govern & Host | NOC | Olympic movement, 2036 ambition | India's NOC; 2036 bid story | Likely | Hosted | S3 | Prospect |
| Prime Volleyball League | Indian brand or maker | Z7 Govern & Host | League | League and franchise inventory | Exhibited at SFI | Likely | Exhibitor | S4 | SFI |
| SPEFL-SC | Indian brand or maker | Z7 Govern & Host | Skill council | Coaching and fitness certification | Exhibited at SFI | Likely | Hosted | S1 | SFI |
| Sports Goods Export Promotion Council (SGEPC) | Indian brand or maker | Z7 Govern & Host | Export council | Cluster desk, export matchmaking | Bridge to the Udaipur BRICS Manufacturing Conclave | Likely | Hosted | S3 | Prospect |
| Swarnim Gujarat Sports University | Indian brand or maker | Z7 Govern & Host | University | Admissions, research, sports science | Gujarat's state sports university | Likely | Hosted | S3 | Prospect |
| Vadodara Municipal Corporation | Indian brand or maker | Z7 Govern & Host | City government | Civic sports projects | Exhibited at SFI; Gujarat city | Likely | Hosted | S3 | SFI |
| Bihar State Sports Authority | Indian brand or maker | Z7 Govern & Host | State authority | State pavilion | Exhibited at SFI | Target | Hosted | S4 | SFI |
| Department of Industries, Bihar | Indian brand or maker | Z7 Govern & Host | Investment promotion | Manufacturing incentives | Exhibited at SFI | Target | Hosted | S3 | SFI |
| Fit Odisha | Indian brand or maker | Z7 Govern & Host | State authority | State pavilion; hockey hub | Exhibited at SFI | Target | Hosted | S4 | SFI |
| GIDC | Indian brand or maker | Z7 Govern & Host | Industrial development | Land and parks for sports manufacturing | Industrial land offer for makers | Target | Hosted | S1 | Prospect |
| Invest India | Indian brand or maker | Z7 Govern & Host | Investment promotion | National investment facilitation | Supports the Make in India pitch | Target | Hosted | S1 | Prospect |
| JSW Sports / Inspire Institute of Sport | Indian brand or maker | Z7 Govern & Host | Corporate sports arm | High-performance centre model | Private HPC model for states | Target | Exhibitor | S3 | Prospect |
| LNIPE Gwalior | Indian brand or maker | Z7 Govern & Host | University | Physical education programmes | National PE institute | Target | Hosted | S1 | Prospect |
| Maharashtra DSYS | Indian brand or maker | Z7 Govern & Host | State directorate | State pavilion; mallakhamb heartland | Exhibited at SFI | Target | Hosted | S4 | SFI |
| Major Dhyan Chand Sports University | Indian brand or maker | Z7 Govern & Host | University | Sports university | Exhibited at SFI | Target | Hosted | S3 | SFI |
| Manipur DYAS | Indian brand or maker | Z7 Govern & Host | State directorate | State pavilion; thang-ta heartland | Exhibited at SFI | Target | Hosted | S3 | SFI |
| MPIDC | Indian brand or maker | Z7 Govern & Host | Investment promotion | Sports-manufacturing incentives | Exhibited at SFI | Target | Hosted | S3 | SFI |
| NADA India | Indian brand or maker | Z7 Govern & Host | Anti-doping | Athlete education and testing | Clean-sport education for public and athletes | Target | Hosted | S1 | Prospect |
| National Sports University, Manipur | Indian brand or maker | Z7 Govern & Host | University | Sports science degrees | National sports university | Target | Hosted | S1 | Prospect |
| NDMC | Indian brand or maker | Z7 Govern & Host | City government | Civic sports projects | Exhibited at SFI | Target | Hosted | S3 | SFI |
| ONGC | Indian brand or maker | Z7 Govern & Host | PSU sponsor | Athlete employment and sponsorship | Large PSU sports employer with Gujarat presence | Target | Zone Partner | S3 | Prospect |
| Pro Kabaddi League (Mashal Sports) | Indian brand or maker | Z7 Govern & Host | League | Kabaddi league | Bridges heritage sport to a pro league | Target | Exhibitor | S4 | Prospect |
| Reliance Foundation | Indian brand or maker | Z7 Govern & Host | Corporate sports foundation | Athlete programmes, India House legacy | Ran India House with IOA at Paris 2024 | Target | Title Partner | S5 | Prospect |
| SDAT Tamil Nadu | Indian brand or maker | Z7 Govern & Host | State authority | State pavilion | Exhibited at SFI | Target | Hosted | S4 | SFI |
| Sports Authority of Andhra Pradesh | Indian brand or maker | Z7 Govern & Host | State authority | State pavilion | Exhibited at SFI; AP hosted the BRICS ministers' meet in Visakhapatnam | Target | Hosted | S4 | SFI |
| Sports Authority of Telangana | Indian brand or maker | Z7 Govern & Host | State authority | State pavilion | Exhibited at SFI | Target | Hosted | S4 | SFI |
| Ultimate Kho Kho | Indian brand or maker | Z7 Govern & Host | League | Kho-kho league | Bridges heritage sport to a pro league | Target | Exhibitor | S3 | Prospect |
| Ultimate Table Tennis | Indian brand or maker | Z7 Govern & Host | League | League and franchise inventory | Exhibited at SFI | Target | Exhibitor | S3 | SFI |
| Chennaiyin FC | Indian brand or maker | Z7 Govern & Host | Football club | Club and academy | Exhibited at SFI | Stretch | Exhibitor | S3 | SFI |
| Kazan (Republic of Tatarstan) | BRICS nation | Z7 Govern & Host | Host city | BRICS Games 2024 host; sports tourism | A BRICS host city, SportAccord-style destination stand | Stretch | Hosted | S4 | Prospect |
| New Development Bank | BRICS nation | Z7 Govern & Host | BRICS institution | Development finance for sports infra | BRICS's own bank; stretch partner for the conclave | Stretch | Zone Partner | S3 | Prospect |
| Adventra | Indian brand or maker | Z8 Play & Include | Adventure structures | Climbing and ninja rigs | Exhibited at SFI; landmark for the zone | Likely | Exhibitor | S8 | SFI |
| Gym Girls Club | Indian brand or maker | Z8 Play & Include | Women's fitness community | Women-led sessions | Exhibited at SFI | Likely | Exhibitor | S6 | SFI |
| KIDZIET | Indian brand or maker | Z8 Play & Include | Playground & child fitness | Certified play structures | Exhibited at SFI | Likely | Exhibitor | S8 | SFI |
| Panja Sports | Indian brand or maker | Z8 Play & Include | Arm-wrestling community | Sessions and demos | Exhibited at SFI | Likely | Exhibitor | S6 | SFI |
| Paralympic Committee of India | Indian brand or maker | Z8 Play & Include | Para-sport body | Para-sport demos, classification info | Para-sport was absent at SFI; BRICS declaration commits to it | Likely | Hosted | S6 | Prospect |
| Sattva Nation | Indian brand or maker | Z8 Play & Include | Wellness community | Sessions | Exhibited at SFI | Likely | Exhibitor | S6 | SFI |
| Sisters in Sweat | Indian brand or maker | Z8 Play & Include | Women's sports community | Women-led sessions | Exhibited at SFI | Likely | Exhibitor | S6 | SFI |
| Sportz Village | Indian brand or maker | Z8 Play & Include | School sports programmes | PE curriculum and leagues | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| Magic Bus India Foundation | Indian brand or maker | Z8 Play & Include | Sport for development | Youth programmes | Sport-for-development showcase | Target | Hosted | S1 | Prospect |
| Ottobock India | Global brand in India | Z8 Play & Include | Prosthetics & mobility | Sports prosthetics and wheelchairs | Adaptive kit for the para-sport pavilion | Target | Exhibitor | S3 | Prospect |
| Special Olympics Bharat | Indian brand or maker | Z8 Play & Include | Inclusion body | Unified sports demos | Special Olympics exhibits at SportAccord | Target | Hosted | S3 | SA24 |
| Blue Dart | Indian brand or maker | Z9 Connect | Logistics | Freight and courier desk | Ran exhibitor logistics at SFI | Likely | Official Supplier | S1 | SFI |
| The Times of India | Indian brand or maker | Z9 Connect | Media | Print and digital coverage | SFI organiser; the RFP names TOI for press releases | Likely | Media Partner | S14 | RFP |
| United India Insurance | Indian brand or maker | Z9 Connect | Insurance | Athlete and event insurance | Exhibited at SFI | Likely | Exhibitor | S1 | SFI |
| AMP Sports & Entertainment | Indian brand or maker | Z9 Connect | Investor / league owner | Sports investment | At SFI | Target | Exhibitor | S14 | SFI |
| Bank of Baroda | Indian brand or maker | Z9 Connect | Bank | Banking partner and athlete schemes | Vadodara-headquartered public bank | Target | Zone Partner | S3 | Prospect |
| Baseline Ventures | Indian brand or maker | Z9 Connect | Sports marketing | Athlete and property marketing | At SFI | Target | Exhibitor | S14 | SFI |
| Centre Court Capital | Indian brand or maker | Z9 Connect | Investor | Sports investment | At SFI's capital conversations | Target | Exhibitor | S14 | SFI |
| Checkmate Services | Indian brand or maker | Z9 Connect | Security services | Guarding and event security | Vadodara-based security firm | Target | Exhibitor | S1 | Prospect |
| DB Schenker India | Global brand in India | Z9 Connect | Games logistics | Freight and customs for delegations | Exhibits at SportAccord; Games logistics specialist | Target | Official Supplier | S1 | SA24 |
| ICICI Lombard | Indian brand or maker | Z9 Connect | Insurance | Event and accident insurance | Event cover alternative | Target | Exhibitor | S1 | Prospect |
| Marsh India | Global brand in India | Z9 Connect | Event insurance | Event and liability cover | Exhibits at SportAccord; the RFP needs ₹5 Cr third-party cover | Target | Exhibitor | S1 | SA24 |
| Sodexo India | Global brand in India | Z9 Connect | Catering | Athlete and venue catering | Games catering experience | Target | Exhibitor | S1 | Prospect |
| Sportskeeda | Indian brand or maker | Z9 Connect | Digital sports media | Sports news | Named in the RFP media list | Target | Media Partner | S14 | RFP |
| Sportstar (The Hindu) | Indian brand or maker | Z9 Connect | Sports media | Sports magazine and digital | National sports publication | Target | Media Partner | S14 | Prospect |
| State Bank of India | Indian brand or maker | Z9 Connect | Bank | Banking partner | Large PSU sports sponsor | Target | Zone Partner | S3 | Prospect |
| The Bridge | Indian brand or maker | Z9 Connect | Digital sports media | Olympic-sport stories | Named in the RFP media list | Target | Media Partner | S14 | RFP |
| Warner Bros. Sports | Global brand in India | Z9 Connect | Media | Sports content | At SFI's media desk | Target | Media Partner | S14 | SFI |
| Redtorch | Global brand in India | Z9 Connect | Sport business consulting | Hosting strategy and bids | Exhibits at SportAccord; bid advisory for 2036 | Stretch | Exhibitor | S1 | SA24 |
| Trivandi | Global brand in India | Z9 Connect | Overlays & fan experience | Fan zones and hospitality overlays | Exhibits at SportAccord | Stretch | Exhibitor | S1 | SA24 |
Click Prospect, Origin, Zone or Likelihood to sort.
08
Packages
Sponsor tiers and stall packages, without prices
Prices stay out of this draft on purpose. The recce model prices a stall by its open sides, utilities and floor loading, not by category, so one turf supplier can take a sample strip, a corner or a peninsula at three price points.
Sponsor tiers
| Tier | Slots | What they get | Who fits |
|---|---|---|---|
| Title Partner | 1 | Expo naming; branded badge-print pods and lanyards; a 150 m² pavilion; conclave stage naming; 10 matchmaking meetings; a stop on every delegation route; logo on ceremony dockets; a feature in the Games documentary; first right at the Udaipur conclave | Amul, Adani Sportsline, Reliance Foundation |
| Zone Partner | Up to 6 | Zone naming and signage; an island or peninsula in the zone; one masterclass slot; 6 matchmaking meetings | TransStadia or L&T, Decathlon, Reliance Jio, Gujarat Titans |
| Official Supplier | Up to 20 | “Official supplier” title in one category; product used at the Games; a corner or peninsula stand | Surfaces, timing, hydration, water, apparel, accreditation printers, connectivity, drones, medals, logistics |
| Media Partner | Up to 8 | Desk in the media centre; interview-set access; daily content feed | FanCode, JioStar, DD Sports, The Times of India, The Bridge, Sportskeeda |
| Hosted pavilion | As needed | Organiser-built pavilion at no fee, in return for demo slots, archive content rights and delegation hosting | BRICS country pavilions, SAG, MYAS/SAI, federations, states |
Stall packages
| Package | Form | Size | Open sides | Included | Best for |
|---|---|---|---|---|---|
| Start-up pod | S12 | 2 × 2 m | 2 | Counter, stool, screen, power; half-day slot; 3-minute pitch on the masterclass stage | Early-stage tech |
| Shell | S1 | 3 × 3 m | 1 | Octanorm shell, fascia, table, 2 chairs, 2 spotlights, 5A socket | Materials, orthotics, federations, crafts |
| Corner | S3 | 6 × 3 m | 2 | Shell plus drawing table and sample wall | Contractors, equipment, tech |
| Peninsula | S4 | 9 × 6 m | 3 | Space only, rear storage; 3-phase power on request | Seating, turf, apparel, country pavilions |
| Island | S5 | 12 × 9 m | 4 | Space only; overhead rigging point; raised deck allowed | Anchors: aquatics, surfaces, retail |
| Sample strip | S7 | 1 strip in a 12 × 4 m bay | 3 | Labelled strip at full build-up in the shared gallery | Surface makers |
| Open plot | S8 | 10 × 10 m | 4 | Unroofed hard-stand rated for rigging and fall zones | Padel courts, climbing rigs, outdoor gyms |
| Try-It pod | S9 | 6 × 6 m | 3 | Matting, queue lane, spotter, waiver station | Strength and sport-specific kit |
| Sampling counter | S10 | 4 × 3 m | 2 | Water point, chiller, FSSAI display, wet-waste bin | Nutrition, dairy, hydration |
| Clinic room | S11 | 4 × 4 m | 1 | Semi-enclosed, seated, bookable slots, consent notice | Body composition, recovery, physio |
Add-ons
- Masterclass slot (60 seats)
- Matchmaking bundle of 5 pre-booked meetings
- Delegation route stop
- Lead-retrieval app licence
- LED loop spot at the Heritage Arena
- Co-branding of one heritage demo slot
- Lanyard or badge branding (Title Partner first right)
09
Journeys and flows
How visitors, exhibitors, delegations and leads move
Four flows cover the people who matter. Each step names what data is captured, because the RFP asks for records, live dashboards and a legacy report.
- Register onlineShort form by visitor type: trade, public, delegate or mediaData: Name, organisation, role, interests
- QR gateSelf-scan at one of six lanes, with no typing at the venueData: Arrival time
- Badge printName, company and role printed in seconds at a sponsor podData: Badge ID
- Route by intentHeritage, Build, Equip, Tech or Govern route, printed on requestData: Chosen route
- Demos and clinicsHeritage mat, try-it pods, sample gallery and booked clinicsData: Stall scans, clinic slots
- MeetA matchmaking table or a masterclassData: Meetings held
- Exit and reportExit scan and a one-tap rating; exhibitors get their lead fileData: Dwell time, rating
- Expression of interestShort form with category and preferred packageData: Category, size
- Package and approvalPackage confirmed; stand design approved by the Host StateData: Approved design
- Space allocationStand number, zone and exhibitor manual issuedData: Stand ID
- Build and move-inBuild and Equip get the first build window for heavy itemsData: Freight log
- Show dayDemos, lead scans and matchmaking meetingsData: Leads, meetings
- Post-show reportLeads, dwell time and meeting outcomes per standData: Report
- Udaipur handoffQualified leads carried into the BRICS Manufacturing ConclaveData: Pre-booked meetings
- 0 minDelegation conciergeSeparate entry, pre-issued badges and a floor escort
- 5 minOwn demo slotThe country's traditional sport on the Heritage mat
- 15 minCountry pavilionTheir own makers, federation and culture
- 20 minIndia host pavilionSAG, MYAS, Khelo India and the Amdavad 2030 story
- 27 minMake in India walkCluster pavilions in Equip and the sample gallery in Build
- 35 minB2G tablesPre-matched meetings with Indian suppliers
- 40 minStage and photoA moment on the conclave stage and the group photo
- Registration recordOne record per person, created online or at the gateData: Consent captured
- Badge QRThe same ID drives entry, meals and lead scansData: Badge ID
- Stall scansExhibitors scan badges with the lead appData: Lead and notes
- MatchmakingBuyer and seller paired by category before the dayData: Meeting booked, held
- Live dashboardFootfall, zone heat and meetings, hour by hourData: Operations view for SAG
- ReportsA lead file per exhibitor and a legacy report for SAGData: Post-event report
- Udaipur conclaveTop leads become pre-booked conclave meetingsData: Deal pipeline
10
Risks and clearances
What could go wrong, and what we do about it
| Risk | Why it matters | What we do |
|---|---|---|
| Country clearances | Exhibitors and delegations from some countries (for example Iran, Russia, China) need security and sanctions checks | Keep them as Stretch; send the clearance list to MEA and MHA early; offer hosted pavilions through official channels |
| One competition day | Commercial exhibitors weigh cost against a short window | Sell the Udaipur handoff, pre-booked matchmaking and the 2030 CWG pipeline, not footfall |
| Imported exhibits | Demo kit and samples cross customs | Use ATA Carnets and a customs desk at the services counter |
| Venue unknowns | Floor loading, rigging and power decide where seating banks, pools and courts can go | Fold the expo into the RFP's Stage 1 baseline study and venue survey |
| Venue name conflict | The RFP says Ahmedabad in one place and Gandhinagar in another | Raise it at the technical presentation or the first SAG meeting |
| Approvals and branding | All designs need Host State approval and must carry government logos | Build the exhibitor manual around one approved template |
| Crowds and safety | Sampling queues and demo seating concentrate people | Cross-aisle siting, marked queue lanes, a seated arena; ₹5 Cr third-party insurance per the RFP |
| Personal data | Lead scans and body-composition tests collect personal data | Consent notices at every scan point, in line with the Digital Personal Data Protection Act, 2023 |
11
Deck blueprint
How to cut the client deck from this document
Nineteen slides. Each one maps to a section and a figure here, so the deck can be built without new research.
| # | Slide | Message | Visual from this document |
|---|---|---|---|
| 1 | BRICS Sports Expo, Ahmedabad | Cover | Title block and key numbers |
| 2 | The mandate | Clause 18 (m) is one line; we fill it | RFP facts table |
| 3 | Why now | BRICS declaration, Udaipur conclave, Amdavad 2030 | Three-point timeline |
| 4 | Showcase in Ahmedabad. Deals in Udaipur. | The expo's three jobs | Thesis callout |
| 5 | What SportAccord teaches | Cities and federations fill the floor | SportAccord exhibitor chart |
| 6 | What SFI taught us | Build is 40% of the floor; three gaps | SFI chart and gap list |
| 7 | The corrected Expo Matrix | Six blocks become ten zones | Before-and-after diagram |
| 8 | The floor | Heritage Arena at the centre | Floor plan |
| 9 | Heritage Arena | Country pavilions, demo mat, makers, archive | Zone detail |
| 10 | Build and Equip | The 2030 CWG supply base | Zone detail and anchor brands |
| 11 | New exhibitor types | Twelve additions and why | New-types table |
| 12 | The exhibitor universe | Prospects by zone and likelihood | Two brand charts |
| 13 | Title and zone partners | Shortlist with reasons | Shortlist |
| 14 | Packages | Sponsor tiers and stall forms | Package tables |
| 15 | Visitor journey | Register, route, meet, report | Flow diagram |
| 16 | Delegation route | A 40-minute protocol walk | Flow diagram |
| 17 | Lead to deal | One QR record to a Udaipur meeting | Flow diagram |
| 18 | Risks and clearances | What we have planned for | Risk table |
| 19 | Next steps | What we need from SAG | Action list |
Next steps
- Confirm the venue, available halls and outdoor space with SAG.
- Get SAG sign-off on the ten zones and the hosted-pavilion policy.
- Start outreach with the 28 Anchors, then the Likely group.
- Send the country and exhibitor clearance list to MEA and MHA.
- Agree the Udaipur handoff with MYAS so leads become pre-booked conclave meetings.
- Write the exhibitor manual on one approved branding template.
12
Sources
Everything this document relies on
- SAG RFP: Engagement of an EMA for BRICS Traditional & Indigenous Sports 2026 (18 Sep 2026) · attached to the project
- Summit Stall Architecture: our SFI 2026 recce model · https://sage-jelly-6afb7b.netlify.app/
- ANI: BRICS Sports Ministers adopt joint declaration at Visakhapatnam (23 Aug 2026) · https://www.aninews.in/news/sports/others/brics-sports-ministers-adopt-joint-declaration-at-visakhapatnam-meeting20260823171521/
- IndiasNews: BRICS welcome proposal for Sports Goods Manufacturing Conclave · http://www.indiasnews.net/news/279303428/brics-welcome-proposal-for-sports-goods-manufacturing-conclave-commend-progress-for-brics-games
- Asianet Newsable: India calls for tangible BRICS Sporting Partnership · https://newsable.asianetnews.com/sports/india-calls-for-tangible-brics-sporting-partnership-at-vizag-meet-articleshow-rb4lkzg
- BRICS India 2026 official site · https://www.brics2026.gov.in/
- SportsPro: Ahmedabad confirmed as 2030 Commonwealth Games host · https://www.sportspro.com/news/commonwealth-games-2030-host-ahmedabad-india-november-2025/
- SportAccord: Convention confirmed for Baku, 9–13 May 2027 · https://www.sportaccord.sport/sportaccord-convention-confirmed-for-baku-9-13-may-2027/
- SportAccord: Convention overview · https://www.sportaccord.sport/convention/
- SportAccord 2024: exhibitor list · https://www.sportaccord.sport/2024-wsbs/exhibitors/
- SportAccord: 2024 makes a memorable return to Birmingham · https://www.sportaccord.sport/sportaccord-2024-makes-a-memorable-return-to-birmingham/
- Meet Birmingham: SportAccord 2024 case study · https://www.meetbirmingham.com/major-sporting-events/case-study-sportaccord-2024/
- Around the Rings: record numbers commit to SportAccord 2018 exhibition · https://infobae.com/aroundtherings/federations/2021/07/12/cities-organising-committees-and-international-sport-federations-commit-in-record-numbers-to-the-sportaccord-convention-2018-exhibition
- SportAccord: What's new at the SportAccord Forum 2026 · https://www.sportaccord.sport/whats-new-at-the-sportaccord-forum-2026/
- SportBusiness: Wiz-Team provides event management system for SportAccord 2024 · https://www.sportbusiness.com/2024/03/wiz-team-provides-smart-event-management-system-for-sportaccord-2024/
- Arab News: Camel Racing Federation promotes sport at world summit · https://www.arabnews.com/node/2489166/saudi-sport
- Wikipedia: 2024 BRICS Games (Kazan) · https://en.wikipedia.org/wiki/2024_BRICS_Games
- UNESCO: Traditional Sports and Games · https://www.unesco.org/en/sport-and-anti-doping/traditional-sports-and-games
- Business Today: Torrent Group acquires 67% of Gujarat Titans · https://www.businesstoday.in/latest/corporate/story/torrent-group-acquires-67-stake-in-gujarat-titans-bcci-gives-approval-468250-2025-03-18
- ThePrint: Adani Sportsline principal sponsor of IOA for CWG, Asian Games, Paris 2024 · https://theprint.in/sport/adani-sportsline-partners-with-ioa-as-principal-sponsor-for-cwg-asian-games-paris-2024/1018938/
- Around the Rings: IOA and Reliance partner to create India House at Paris 2024 · https://www.infobae.com/aroundtherings/articles/2022/07/28/the-indian-olympic-association-and-reliance-industries-partner-to-create-india-house-at-the-paris-2024-games
- PIB: Indian start-up Botlab to fly 1,000 drones at Beating Retreat · https://www.pib.gov.in/PressReleasePage.aspx?PRID=1793266®=48&lang=2
- Vinex Enterprises: about · https://www.vinex.in/AboutUs.php
- Nelco World · https://nelcoworld.com/
Internal working document. Brand names are prospects, not confirmed exhibitors. Areas and shares are planning figures and need validation against the venue.